My design journey began with a background in architecture: a multi-faceted discipline that taught me how design on all scales––from spaces, to cities, to products––can inform user behaviors. It also drew out my love for optimizing technology to express my ideas in visually dynamic, effective ways.
But while architecture focuses on how to facilitate these behaviors through spatial design, I am interested in digging deeper into the why. It's the powerful stories and motivations behind users' decisions that create impactful designs that transcend the product itself.
I grew up moving across continents and cities starting in New York, to London, Hong Kong, Los Angeles, and Copenhagen. While I've now made it full circle back to New York, I am a global citizen whose eagerness to explore different cultures and places translates into an eagerness to explore different applications of design.
And that’s the beauty of product design; there is no limitation as to what a “product” is.
It can be architectural. It can be digital. It can transcend disciplines.
LET'S CHAT :)
PwC / Senior Experience Design & Strategy
Experience strategy // Product design // Service Design // Prototyping // Creative Direction // Innovation & Corporate Strategy
Barclays Fintech Startups / Design Consultant
Experience strategy // Product design // Service Design // Prototyping // Creative Direction // Innovation & Corporate Strategy