Timeline
3 months
Tools
Rhino, Illustrator, Woodshop, Pen & Paper, Kitchen
Methodologies
Rapid prototyping, usability testing, iterative models
Role
Architect/Product Designer
Using design to speed up product-market fit validation
Design expands beyond the visual
Design is more than just a skill—it's a mindset. I am extremely passionate about empowering founders to see design as a way to solve problems and unlock value, especially in finance where outdated, clunky UX holds back innovation.
Product Strategy
I helped teams move past just visuals by teaching them how to use design for discovery: running customer sessions, mapping out journeys & HXC personas, and turning complex data into clear, actionable product features.
Product Design
Through high-fidelity mockups, prototypes, and even live MVPs, I work with founders to speed up product-market fit and communicate real value to investors and customers
PBNA wanted to be able to provide the consumer with products tailored down to the individual, exactly where they want to buy them, in a frictionless manner.
Scalable Design System
Scalable design system across 7+ personas and ended up being scaled and leveraged for other parts of the Pepsico business.
Brand Experience
A brand is a promise of an experience. Without a brand - it’s just a thing you have to do. It doesn’t have a soul - so we gave the mission a name: Savvy and a face (logo)
Change Management
Change made easy, fun, and not something to be feared.
And as part of the theme of making the change something that people wanted versus something that people were forced to adopt - we took the design system out of digital and created an ecosystem of products that worked together to celebrate the launch of Savvy.
Timeline
3 months
Tools
Rhino, Illustrator, Woodshop, Pen & Paper, Kitchen
Methodologies
Rapid prototyping, usability testing, iterative models
Role
Architect/Product Designer
Refining & creating brand identities to pique investor interest
I developed distinctive visual identities and cohesive brand systems for the startups, creating logos, color palettes, and comprehensive guidelines that clearly communicated their unique value propositions to investors and customers. I wanted to create a scalable system that ensured a consistent, professional presence across all channels, and enhanced their market appeal and credibility.
PBNA wanted to be able to provide the consumer with products tailored down to the individual, exactly where they want to buy them, in a frictionless manner.
Scalable Design System
Scalable design system across 7+ personas and ended up being scaled and leveraged for other parts of the Pepsico business.
Brand Experience
A brand is a promise of an experience. Without a brand - it’s just a thing you have to do. It doesn’t have a soul - so we gave the mission a name: Savvy and a face (logo)
Change Management
Change made easy, fun, and not something to be feared.
And as part of the theme of making the change something that people wanted versus something that people were forced to adopt - we took the design system out of digital and created an ecosystem of products that worked together to celebrate the launch of Savvy.
Timeline
3 months
Tools
Rhino, Illustrator, Woodshop, Pen & Paper, Kitchen
Methodologies
Rapid prototyping, usability testing, iterative models
Role
Architect/Product Designer
Creating impactful narratives for investors & clients
Founders often focus on technical details, which can obscure the value proposition when presenting to investors or non-technical stakeholders. I collaborated with them to craft tailored narratives—through one-pagers, visuals, and presentations—that clearly highlighted the business and customer benefits of their solutions.
PBNA wanted to be able to provide the consumer with products tailored down to the individual, exactly where they want to buy them, in a frictionless manner.
Scalable Design System
Scalable design system across 7+ personas and ended up being scaled and leveraged for other parts of the Pepsico business.
Brand Experience
A brand is a promise of an experience. Without a brand - it’s just a thing you have to do. It doesn’t have a soul - so we gave the mission a name: Savvy and a face (logo)
Change Management
Change made easy, fun, and not something to be feared.
And as part of the theme of making the change something that people wanted versus something that people were forced to adopt - we took the design system out of digital and created an ecosystem of products that worked together to celebrate the launch of Savvy.
